LinkSource Technologies® follow emerging trends to see what sticks and where new opportunities lay. Sometimes, new products take the tech world by storm or even change the way we look at things.
Ever wish you could go back in time and see what a historical location looked like hundreds of years ago? Or long to shrink yourself and take a tour of the human body? Or maybe you want to tour a property located thousands of miles away? Now you can, thanks to Augmented Reality (AR) and Virtual Reality (VR) apps and headsets.
While similar overall, the difference between the two is that Virtual Reality shows the viewer a completely fabricated virtual world, while Augmented Reality layers virtual and simulated content over real-world views to create an altered reality. Popular tourist sites such as Pompeii now offer 360-degree guided tours with AR/VR sets to get a glimpse of the landscape at its peak. Imagine seeing Roman baths come back to life or gladiators fighting to the death; this is no longer a sci-fi dream. These technologies hold great potential for educational purposes as well.
Most of us remember the zany adventures of Ms. Frizzle and her Magic School Bus, right? AR/VR could be a game changer for education, allowing students to follow Ms. Frizzle into space, back in time or on a tour of the human body. While every 90’s kid is doing backflips over this concept, it has some real potential for reaching and motivating students.
2016 saw sales of $6.1 billion spent on AR/VR with an expectation of $13.9 billion in 2017. The technology is gaining a strong foothold in the marketplace, and not just for retail consumers. The technology presents new marketing tools, such as virtual tours of a business environment, employee training, and 360 videos of products— all of which add more pizazz to the business marketing arsenal. Industries with dangerous or potentially harmful products may have a way to virtually test environments as well, a function that could save money and lives.
Google dominated the market in 2016 with their Cardboard VR ecosystem, with Sony and Samsung launching successful products as well. Consumers have multiple options for every price point and level of buy-in. Whoever thought up the idea of selling scrap cardboard for $15 as an inexpensive viewer is a genius, and Google even puts plans on their site to build your own at home for practically nothing. Many start with Cardboard and move onto the better Google Pixel headset.
Whichever your flavor, AR/VR is a hot topic and doesn’t show signs of dwindling anytime soon. The availability of these programs for devices and phones mixed with the novelty and multiple price points makes this a tech item likely to blossom in the coming years. So, make your own, order a Cardboard or invest in a top-of-the-line headset; no matter what you pick, there is no shortage of downloadable apps.
LinkSource continues to look for ways to incorporate these technologies into the business climate for their clients. The outlook for the AR/VR market is good and with the correct vision, there could be plenty of opportunities.
LinkSource believes that migrating to new technologies should be a seamless and simple experience for their clients. They partner with organizations to identify their unique business requirements and advise on secure, reliable, cost-effective solutions.
They are recognized technology advisors in the Telecom and Cloud Enablement industries and manage millions in annual client revenue for some of the most prominent global brands. LinkSource is known for thinking outside the box to create opportunities where others see obstacles. Their highly skilled, innovative team brings a fresh approach and perspective to common, and often complex problems.